Privacy policy

Privacy Policy
Last updated: January 2026

Introduction
Guerrowear ("we", "our", or "us") operates the website guerrowear.com and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have regarding your personal information.

By using our website or placing an order with us, you agree to the collection and use of information as described in this policy. We comply with applicable privacy legislation including the General Data Protection Regulation (GDPR) for customers in the European Economic Area, the California Consumer Privacy Act (CCPA) for California residents, and other applicable data protection laws.

If you have questions about this policy, contact us at service@guerrowear.com.

Information we collect

Information you provide directly:

Name, email address, shipping and billing address when placing an order
Payment information processed securely through our payment providers (we do not store full card details)
Phone number if provided during checkout
Messages sent through our contact form
Email address if you subscribe to our newsletter
Account information if you create a customer account

Information collected automatically:

IP address and approximate geographic location
Browser type, operating system and device type
Pages visited, time spent on pages and navigation paths
Referring website or search terms
Cookie identifiers and similar tracking technologies

Information from third parties:

Payment processors such as Shopify Payments, PayPal and Klarna may share transaction confirmation data
Shipping providers may share delivery status and tracking information
Advertising platforms such as Meta and Google may share aggregated campaign performance data

How we use your information

Processing and fulfilling your orders including confirmations, shipping notifications and delivery updates
Communicating with you about your order, account or enquiry
Preventing and detecting fraud and other illegal activities
Sending marketing communications if you have opted in
Analysing website usage to improve the shopping experience
Personalising content and advertisements based on browsing behaviour and purchase history
Complying with legal obligations including tax and accounting requirements
Resolving disputes and enforcing our agreements

We will never sell your personal data to third parties for their own marketing purposes.

Sharing your information

Service providers we work with:

Shopify — our e-commerce platform and payment processing infrastructure
Print-on-demand and fulfilment partners who produce and ship your orders
Shipping carriers including international courier services
Email service providers for order and marketing communications

Advertising and analytics:
We use Meta Ads, Google Ads and Google Analytics. These services may receive technical information such as your IP address and browsing behaviour through cookies and pixels on our website.

Legal requirements:
We may disclose your information when required by law, court order or government authority.

Business transfers:
If Guerrowear is involved in a merger, acquisition or sale of assets, your personal data may be transferred as part of that transaction. We will notify you before this occurs.

Cookies and tracking

Types of cookies we use:

Essential cookies — required for the website to function, including cart and checkout cookies. These cannot be disabled.
Analytics cookies — Google Analytics to collect anonymised data about page views and user behaviour.
Marketing cookies — Meta Pixel and Google Ads tracking for targeted advertising.
Preference cookies — remember your settings on return visits.

You can control or delete cookies through your browser settings. You can also opt out of interest-based advertising at optout.aboutads.info or optout.networkadvertising.org.

Data retention

Order and transaction data: minimum seven years to comply with tax obligations
Customer account data: retained while your account is active and for a reasonable period thereafter
Marketing consent records: until you withdraw consent
Website analytics data: up to 26 months
Contact form submissions: up to two years

Your rights

All customers:

The right to know what personal data we hold about you
The right to correct inaccurate or incomplete data
The right to opt out of marketing communications at any time

EEA and UK customers (GDPR):

The right to access a copy of your personal data
The right to erasure where there is no legitimate reason to continue holding your data
The right to restrict processing in certain circumstances
The right to data portability in a machine-readable format
The right to object to processing based on legitimate interests
The right to lodge a complaint with your local data protection authority

California residents (CCPA):

The right to know the categories and specific pieces of personal information collected
The right to deletion of your personal information subject to certain exceptions
The right to opt out of the sale of your personal information — we do not sell personal information
The right to non-discrimination for exercising your privacy rights

We will respond to all legitimate requests within 30 days.

Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction. Our website uses SSL encryption and our e-commerce infrastructure is provided by Shopify, which maintains PCI DSS compliance for payment processing.

Children
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. Contact us at service@guerrowear.com if you believe we have done so inadvertently.

Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes we will update the date at the top of this page and notify you where appropriate.

Contact
service@guerrowear.com — we respond within 30 days.