Privacy Policy

Introduction

Guerrowear ("we", "our", or "us") operates the website guerrowear.com and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have regarding your personal information.

By using our website or placing an order with us, you agree to the collection and use of information as described in this policy. We operate globally and comply with applicable privacy legislation including the General Data Protection Regulation (GDPR) for customers in the European Economic Area, the California Consumer Privacy Act (CCPA) for California residents, and other applicable data protection laws.

If you have questions about this policy or how we handle your data, contact us at service@guerrowear.com.

Information we collect

We collect information you provide directly to us and information collected automatically when you use our website.

Information you provide

Name, email address, shipping address and billing address when you place an order
Payment information processed securely through our payment providers (we do not store full card details)
Phone number if provided during checkout
Messages and enquiries sent through our contact form
Email address if you subscribe to our newsletter or marketing communications
Account information if you create a customer account

Information collected automatically

IP address and approximate geographic location
Browser type, operating system and device type
Pages visited, time spent on pages and navigation paths through our website
Referring website or search terms that brought you to our site
Cookie identifiers and similar tracking technologies as described in the Cookies section below

Information from third parties

Payment processors such as Shopify Payments, PayPal and Klarna may share transaction confirmation data with us
Shipping providers may share delivery status and tracking information
Advertising platforms such as Meta and Google may share aggregated audience and campaign performance data

How we use your information

We use the information we collect for the following purposes:

Processing and fulfilling your orders including sending order confirmations, shipping notifications and delivery updates
Communicating with you about your order, account or enquiry
Preventing and detecting fraud and other illegal activities
Sending marketing communications if you have opted in to receive them
Analysing how our website is used so we can improve the shopping experience
Personalising the content and advertisements you see based on your browsing behaviour and purchase history
Complying with our legal obligations including tax, accounting and consumer protection requirements
Resolving disputes and enforcing our agreements

We will never sell your personal data to third parties for their own marketing purposes.

Sharing your information

We share your personal information only in the circumstances described below.

Service providers

We work with trusted third-party companies that help us operate our business. These providers only process your data on our behalf and are contractually required to protect it. They include:

Shopify — our e-commerce platform and payment processing infrastructure
Print-on-demand and fulfilment partners who produce and ship your orders
Shipping carriers including international courier services
Email service providers for order and marketing communications
Customer support tools

Advertising and analytics

We use advertising and analytics services including Meta Ads, Google Ads and Google Analytics. These services may receive technical information such as your IP address and browsing behaviour through cookies and pixels placed on our website. This data is used to measure the effectiveness of our advertising and to show you relevant ads on other platforms.

Legal requirements

We may disclose your information when required by law, court order or government authority, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers

If Guerrowear is involved in a merger, acquisition or sale of assets, your personal data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different privacy policy.

Cookies and tracking

We use cookies and similar tracking technologies to improve your experience on our website, understand how visitors use our site, and deliver relevant advertising.

Types of cookies we use

Essential cookies — required for the website to function. These include cookies that keep items in your cart, maintain your session and enable the checkout process. These cannot be disabled.
Analytics cookies — help us understand how visitors interact with our site. We use Google Analytics to collect anonymised data about page views, traffic sources and user behaviour.
Marketing cookies — used to track visits across websites and deliver targeted advertising. The Meta Pixel and Google Ads tracking are examples of marketing cookies we use.
Preference cookies — remember your settings and preferences to improve your experience on return visits.

You can control or delete cookies through your browser settings. Disabling cookies may affect the functionality of our website. You can also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Data retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.

Order and transaction data is retained for a minimum of seven years to comply with tax and accounting obligations
Customer account data is retained for as long as your account is active and for a reasonable period thereafter
Marketing consent records are retained until you withdraw your consent
Website analytics data is typically retained for up to 26 months
Contact form submissions are retained for up to two years

When data is no longer required we securely delete or anonymise it.

Your rights

Depending on where you are located, you may have the following rights regarding your personal data. To exercise any of these rights, contact us at service@guerrowear.com.

Rights for all customers

The right to know what personal data we hold about you
The right to correct inaccurate or incomplete data
The right to opt out of marketing communications at any time

Additional rights for EEA and UK customers (GDPR)

The right to access a copy of your personal data
The right to erasure ("right to be forgotten") where there is no legitimate reason for us to continue holding your data
The right to restrict processing in certain circumstances
The right to data portability in a machine-readable format
The right to object to processing based on legitimate interests
The right to lodge a complaint with your local data protection authority

Additional rights for California residents (CCPA)

The right to know the categories and specific pieces of personal information collected about you
The right to deletion of your personal information subject to certain exceptions
The right to opt out of the sale of your personal information. We do not sell personal information.
The right to non-discrimination for exercising your privacy rights

We will respond to all legitimate requests within 30 days. In some cases we may need to verify your identity before processing your request.

Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure or destruction. Our website uses SSL encryption for all data transmissions and our e-commerce infrastructure is provided by Shopify, which maintains PCI DSS compliance for payment processing.

No method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. If you believe your data has been compromised, contact us immediately at service@guerrowear.com.

Children

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected personal data from a child under 16, please contact us at service@guerrowear.com and we will take steps to delete the information promptly.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes we will update the date at the top of this page and, where appropriate, notify you by email or through a notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.